IRVINE, Calif., Aug. 23, 2012 – The Motorcycle Safety Foundation discussed a potential motorcyclist-safety mobile app at an event celebrating National Transportation Week. MSF representatives joined the White House Office of Public Engagement, The Office of Science and Technology Policy, and the U.S. Department of Transportation at the May event, which highlighted the importance of transportation safety and the launch of a new Obama Administration Safety Data Initiative.

Government officials at the event stressed that an important component of the Safety Data Initiative is the development of innovative apps and services to make the data more useful in saving lives and enhancing safety. Their remarks were followed by a brainstorming session, where MSF President Tim Buche referenced the MSF app currently under development.

"What we found at this Transportation Week event is that everyone involved in the Safety Data Initiative is urging the development of safety apps to empower the public to make informed decisions about their safety and the safety of others," said Buche. "The MSF app under development is an outstanding example of this very concept. It's intended to help potential riders, as well as entry-level riders, assess risks and make smart choices. When it comes to fruition, it has the potential to revolutionize the way riders think about their behavior on a motorcycle, and ultimately improve motorcycle rider safety."

Chief speakers at the event included Todd Park, assistant to the President and U.S. Chief Technology Officer, as well U.S. Secretary of Transportation Ray LaHood, who keynoted the meeting. The centerpiece of the meeting was a new government website, Safety.Data.Gov – a one-stop-shop for all available government safety data that will make safety information much more accessible to the American public. 

The Motorcycle Safety Foundation® promotes safety through rider training and education, operator licensing tests and public information programs. The MSF works with the federal government, state agencies, the military and others to offer training for all skill levels so riders can enjoy a lifetime of safe, responsible motorcycling. Standards established by the MSF® have been recognized worldwide since 1973.

The MSF is a not-for-profit organization sponsored by BMW, BRP, Harley-Davidson, Honda, Kawasaki, KTM, Piaggio, Suzuki, Triumph, Victory and Yamaha. For safety information or to enroll in the RiderCourseSM nearest you, visit www.msf-usa.org or call (800) 446-9227.

# # #